Joubert-Tradauw is a family-owned private cellar in the Tradouw Valley within the Klein Karoo, along the renowned R62 route, just outside Barrydale. In 1963, Schalk-Willem Joubert left Wellington to farm in the fertile Tradouw Valley, focusing on fruit and wine grapes. His son, Jacobus Joubert, father of Meyer Joubert, saw the potential for cultivating premium grape varieties. Over the years, the farm expanded its offerings, planting Cabernet Franc in 1982, among other varieties.

The Joubert family name traces back to the French Huguenots who arrived in South Africa in 1668, while "Tradouw" is derived from a Khoisan word meaning "footpath of the Khoisan/San women" through the Tradouw Valley. The farm was established in 1710. The property is 1000 hectares, with 15 hectares under vines. The annual bottle production is 45 000 bottles. Soil type varies from Karoo shale to clay.

The winemaking journey at Joubert-Tradauw began in the late 1990s when Meyer Joubert pursued his childhood dream of producing wine. Meyer studied viticulture at Elsenburg and gained experience in California’s Napa Valley. He is known for his deep respect for nature and minimal intervention in winemaking. Meyer and his wife, Beate, who also worked in Napa, share a passion for winemaking and have raised four children on the farm, continuing the family legacy.

Meyer and his family restored an old farm building into an ageing maturation cellar. In 1998, they constructed a fermentation cellar using the farm's rocky soil. The first harvest in 1999 led to the production of the R62 Merlot/Cabernet Blend, released after a 14-month ageing period in Burgundy oak barrels.